I lot of people starting blogs for the first time are typically disappointed in the amount of traffic their sites receive. It’s not uncommon for a new blogger to find themselves unmotivated to the point of quitting as time moves on and the number of visitors they see never increases. One of the keys to getting traffic is to rank highly in search engines, such as Google and Yahoo, for specific search terms related to your blog’s topic. By using some basic search engine optimisation techniques you can see your site rise in search results and begin to see more visitors coming to read your blog.

So what’s the easiest way to work on the search engine optimisation of your blog? Well, if you’re using WordPress (and that’s most likely true if you’re reading this blog right now) than you have a good start right out of the gate. WordPress is built with an underlying framework that makes it easy for themes to be search engine efficient. The coding and order of the site’s elements are typically fashioned in such a manner to make it easy for search engines to crawl and index your site.

Aside from your blogging software, much of the onus is on you as a writer to help get your blog high in the search results. Write with your keywords in mind and use them throughout your posts. If you’re interested in ranking in Google for the term “paper airplanes” than make sure that phrase appears in your blog frequently. Another tip is to try and get links back to your blog from other sites related to paper airplanes. A combination of high quality back links and well written content will help raise your blog in the search engines.